In the fall of 2013 I helped create this Heartland Express Campaign for my Public Relations Campaign Methods class. Our group was given the task of figuring out how to recruit more drivers to their company. We decided to appeal to military men and women who have been honorably discharged in the last 12 months. We used different traditional and non-traditional mediums to reach our audience. I was responsible for designing some of the advertisements and choosing some of the different mediums to pursue.