While working at Silos & Smokestacks National Heritage Area, we decided to host our first webinar. The idea behind the webinar was to teach non-profits how to handle their cash flow and how to anticipate and prepare for cash bumps in the road before they appear. The challenge we faced as an organization was that this was our first webinar and we really needed to promote it to have a decent attendance. We created press releases, social media posts, and emails. Part of our success with this webinar was that we expanded our reach into Twitter. We created our own hashtag and eventually the webinar was picked up by multiple non-profit outlets. Overall, it was a great success and we had about 60 participants from all over the country.
Here is the press release: